Walker was originally known as DJ Walkzz. Since he has been a part of many different producing groups, he later became just sWalkzz. He ended up using his real name, Alan Walker, as his artist name. The recognisable logo consists of intertwined letters A and W, the initials of his name, was designed by Walker himself in 2013. He also uses a hoodie and face mask resembling the concept of black bloc on stage to create the rest of the image.
At the very beginning, we were thinking about ideas like how can we promote Alan Walker as an artist, and then we created a symbol that's kind of almost attach anyone. Therefore, you can just have the hoodie and the mask and you immediately become a 'Walker'. That's also a sign of no matter who you are, you can be a 'Walker', we're all equal. Walker explained the concept of his look, in an interview by KKBox.